Get mentored by the best.

Creating a startup from scratch can be very challenging. This is why during the weekend you will be supported and guided by our mentors, who will make sure that your team is on the right track!

  • Erasmus van Niekerk

    Erasmus van Niekerk

    CEO and founder of EDM, SEP Solutions Oy and PH2 group Oy. After settling in Oulu in the early 2000s, Erasmus pursued higher education in Finland and embarked on his first venture - creating a tracker for golfers. With this success under his belt, he took on a new challenge and successfully launched a consumer product paired with services in international markets.

    Today, Erasmus is a consultant, drawing on his wealth of experience and expertise to guide and empower others in their own entrepreneurial pursuits.

  • Satu Niemelä

    Lic. Phil., Certified Chairperson of the Board. Satu is an academically educated corporate-employee-turned-entrepreneur who’s a firm believer in continuous learning and who loves to challenge the status quo.

    She has unique 360° experience from product development from the point of view of a corporate, a consultant and a client, and today, she helps others with funding, PR and marketing and customer relations.

  • Estelle Tan

    Estelle is a marketing and communications professional with over 20 years of experience.  She currently leads the marketing at DeepCap, a Finnish fintech startup specializing in AI-driven stockpicking. 

    Her experience includes award-winning campaigns for leading FMCG brands such as Carlsberg, Lam Soon, Luxasia, Nestlé, Nikon, Tefal, and Unilever. She has been a guest speaker at the National University of Singapore, consulting on go-to-market strategies for PhD incubator programs. 

  • David Findlay

    Committed process and project management professional with a drive to create organizational excellence. Currently adding leadership coaching to his skillset portfolio.

    During his career, David has held diverse engineering/managerial roles, consistently focusing on operational excellence. His skill set encompasses Process Architecture/Development, Project Management, Transformation Management (including deployment), and the application of various improvement methodologies, including Design Thinking.

    Additionally, he has been a part time entrepreneur with various roles in diverse companies with a focus on online commerce.

  • Jari Lerssi

    Jari is an experienced entrepreneur in digital transformation and business development, with over 20 years of experience in digital design, 3D & VR technologies, and business strategy. He has successfully founded, scaled, and sold two companies, gaining deep insights into the startup lifecycle.

    In addition to his entrepreneurial background, Jari has held leadership roles at growth companies Siili Solutions Oyj and Unikie Oy, where he contributed to the development of people, competencies, innovations, business growth, and digital solutions.

  • Mari Kärkkäinen

    Mari has extensive and diverse experience in the health education and technology sector in Finland and internationally. Over the course of her career, she has developed a deep understanding of the key challenges facing social and healthcare systems worldwide. These challenges inspire her to explore and harness the full potential of telemedicine and health technologies.

    Mari is passionate about contributing to innovations that empower healthcare systems to address the growing demands of aging populations, rising costs, and workforce shortages. A crucial part of this transformation will be the thoughtful adoption of technology, with healthcare professionals playing a vital role as active contributors to its development.

  • Marko Moilanen

    Marko is a Senior Associate at Lexia Attorneys Ltd. With the help of his unique combination of education (LL.M, eMBA, M. Sc) and international business experience, he helps our companies in as diverse situations as possible. My expertise is in the technology sector, contracts, and corporate law.

    Marko provides clients with pragmatic solutions and perspectives, taking into account the needs of the company and the nature of the business. Marko helps the entrepreneur focus on the essentials.

  • Veera Mahlakaarto

    Veera is a Business Development and AI Specialist with a strong passion for digital marketing. At Oulu University of Applied Sciences, she teaches entrepreneurs, professionals, and students how to utilize AI tools to enhance their marketing, sales, and business growth.

    Alongside teaching, Veera is developing her own startup in the educational entertainment field and has been running a digital marketing business for the past 3 years.

Our previous mentors

  • Kamal Arifi

    Kamal Arifi

    Kamal Arifi is an Oulu based, Head of Business Innovation at SSAB, the largest steel company in the Nordics. With an extensive background in Corporate Strategy, Operations, and Business Development, Kamal spearheads the current shift within the steel and mining industry through the development of new applications, exploration of novel market segments, and successful implementation of commercial strategies.

    With international and entrepreneurial experience in Finland, UK, and France, Kamal brings a blend of technical expertise and strategic leadership and is primed to support startups through the intricacies of business growth and successful transformations.

  • Aino_Toppi

    Aino Toppi

    Aino Toppi serves as the Innovation Portfolio Lead at OP Financial Group. Her passion for emerging technologies and innovation has led her to gain experience across a range of industries, including financial services, software, and design. Her background in product ownership, sales, and innovation management has enabled her to develop an evidence-based and customer-centric approach to identifying and creating world-class services.

    Beyond her work with OP, Aino is dedicated to mentoring the next generation of innovators. She is excited to share her experience and insights with the startup community, supporting entrepreneurs to innovate successfully. Her commitment to advancing innovation has earned her a reputation as a respected leader in the field.

  • Anela Denic

    Anela has a background in sales and marketing and is currently working as a digital CX & MarTech specialist in one of Finland's largest media houses. For seven years she has witnessed on the front line what it takes to disrupt a traditional media industry and create a whole new innovative strategy that utilizes all the possibilites of the modern digital era. She is also a board member and international officer at JCI Tar Valley Oulu.

  • Jarmo Järvenpää

    Jarmo Järvenpää

    Jarmo is a healthtech expert and has 25 years of international mobile technology and business experience within EMEA U.S., and South America. He has been a member of several business and technology unit boards and has ramped and set up mobile-, internet- and service competencies and competence centers. He has built industry, government and leading academic relationships to create sustainable ecosystem for new initiatives.

  • Minna Komu

    Minna Komu

    Minna is the OuluHealth Network Director and is passionate about helping healthtech startups thrive. She’s leading the creation of the new Oyster incubator program in Oulu that will aid in the building of new healthtech startups.

    She’s also a driven entrepreneur with years of experience in various fields.

  • Marko Höynälä

    Marko is a serial entrepreneur and inventor. He is the winner of 3 innovation competitions, author of 6 patents and a serial entrepreneur with over 25 years of industry experience.

  • Elina Kaihua

    Elina Kaihua

    Elina is a Customer Success Specialist currently developing services & processes in the world of cloud data warehouse development and operations. She has a deep enthusiasm for applying design thinking principles and service design methodology to business development, community building, building brand narratives, and creating seamless, human-centric experiences.

    Elina's approach to new challenges is to embrace a beginner's mindset - be curious, explore new ideas, build MVP's, test assumptions, and iterate to continuously improve. With years of previous experience in developing higher education entrepreneurship concepts and culture, she is passionate about new business ideation and improving ways of working.

  • Pasi Vuorio

    Pasi is an Oulu based serial entrepreneur, developer and digital architect with over 25-year experience in building software products. His last startup, LastBot Inc, builds on utilizing generative AI for automating various human occupations. With over 1000 hours spent on practical research and development, Pasi is among the most experienced large language model specialists in the Europe.

  • Anna LaValle

    Dr. Anna LaValle is a Lecturer at the Center for Ubiquitous Computing in the University of Oulu. From 2012 to 2014 she was an early founder and a Research Scientist at Oculus VR that released the Oculus Rift headset igniting the boom of economic consumer grade VR headsets. She made fundamental contributions to the head tracking methods and core mathematical software used in Oculus Rift and Samsung Gear VR.

    Apart from being a a postdoctoral researcher at Duke University and a teaching professor at University of Illinois, Anna has developed and taught courses on virtual reality, C++, and data structures.

  • Peetu Nuottojärvi

    Peetu Nuottajärvi

    Peetu is an Oulu born entrepreneur and software developer. In the last 8 years he has been programming web- and mobile applications for 10 different startups. Peetu is also one of the cofounders of Buutti, a software education and consulting company that has been listed among the fastest growing companies in Europe. Buutti was acquired by Netum in 2023.

    Currently Peetu is working at Buutti developing software for an AR start up, project managing a few new software products and as a "hobby" bootstrapping a new startup for ordering drinks at bars and festivals.

  • Paula Ylisassi

    Paula is an internationally experienced digital age business leader and entrepreneur. She has for example led Habbo Hotel marketing ops to reach tens of millions of teens globally, led the launch of Finland's biggest online banking website and operated as CEO of an edtech startup and as CGO of a RaaS company.

  • Rajul Chande

    Rajul is a London-born entrepreneur now based in Oulu. He has been involved with startups and online business since 2000 in the UK, EU and USA, with a passion for fast pivots to unlock growth without borders or limits. His company Positive Partnerships Global Oy applies data science, AI, online advertising, bootstrapped tools and disruptive branding to generate leads at scale on a shared risk/reward business model. His focus is on rapid scaling through a compelling market offer, automation and positive cashflow with a lean global team.